Is Google your search engine of choice? Do you have a Google Account? If so, you can now change the background image of the main search page! Go to www.google.com and “Sign In” – once you have done so, click “change background image” in the bottom left corner of the screen. From here you can browse [...]
Why Daily Deals Are Bad For Small Businesses
Charles Colton famously quipped “imitation is the sincerest of flattery”. The same cannot be said for the flood of daily deal products in markets across the United States. Groupon and Living Social have become household names, pioneering an industry. In large part, the rapid growth of this industry occurred in major metropolitan markets, well outside [...]
Join the Chamber of Commerce
A national study by The Schapiro Group, an Atlanta based market research firm, reveals a number of important findings about how consumers and business owners perceive the local chamber of commerce and the businesses that are their members. See the high resolution version on Visual.ly
Holiday Shopping Online
Recent stats gathered by Drop Down Deals show that 6 out of 10 consumers say they will do most of their holiday shopping online this year. More than a third of all online shoppers say they plan to spend less than $500 even though the average amount online shoppers are expected to dish out this [...]
Understanding Googlebot
Googlebot is Google’s web crawling bot (often called a “spider”). Crawling is the process by which the Googlebot discovers new and updated pages to be added to the Google index. Google uses a huge set of computers to fetch (“crawl”) billions of pages on the web. The Googlebot uses an algorithmic process: computer programs determine [...]
Google+ Pages Announced
Google rolled out the highly anticipated Google+ Pages today on the official Google blog! A number of pages are already available (see link below), but any organization will soon be able to join the community at plus.google.com/pages/create. Why should you care? For businesses and brands, Google+ pages help you connect with the customers and fans who love [...]
Tracking Online Advertising: Truth in Numbers
John Wanamaker, consider by many to be father of modern advertising famously quipped: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” As humorous as the statement was, it was equally true. Marketing and advertising are part science, part luck and involve a great deal of trial [...]
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