Sapient Marketing

Charles Colton famously quipped “imitation is the sincerest of flattery”. The same cannot be said for the flood of daily deal products in markets across the United States. Groupon and Living Social have become household names, pioneering an industry. In large part, the rapid growth of this industry occurred in major metropolitan markets, well outside [...]

6 out of 10 consumers say they will do most of their holiday shopping online this year. More than a third of all online shoppers say they plan to spend less than $500 even though the average amount online shoppers are expected to dish out this year on gifts is almost $860 (Infographic)  

Googlebot is Google’s web crawling bot (often called a “spider”). Crawling is the process by which the Googlebot discovers new and updated pages to be added to the Google index. Google uses a huge set of computers to fetch (“crawl”) billions of pages on the web. The Googlebot uses an algorithmic process: computer programs determine [...]

Why should you care? For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start [...]

John Wanamaker, consider by many to be father of modern advertising famously quipped: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” As humorous as the statement was, it was equally true. Marketing and advertising are part science, part luck and involve a great deal of trial [...]

A joint report released earlier this month by the Rubicon Project and Econsultancy shows online display advertising in a “healthy state” with more than half of advertisers increasing spending in the past 12 months. Facebook.com advertising leads the pack with 71% of 400 respondents increasing their spending in the past year and 63% of advertisers [...]

According to the final results from a new Ogilvy ChatThreads study of restaurant consumers, individuals exposed to social content are significantly more likely to increase their spending and consumption than those who aren’t exposed.  

Just in time for the holidays, Walmart and Facebook team up to recreate the feel of a local store, online, to more than 9 million Facebook fans.  

Google’s +1 button will begin appearing on some ads in the company’s Display Network starting Tuesday.

A study released today by Bain & Company, one of the world’s leading Business Consulting firms, shows the early adopters of social media as a marketing tool are gaining “real economic value” from their investments. One of the reports key findings is that customers who engage with companies over social media are more loyal and [...]